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Chief Executive Officer


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Shannon Shackerley-Bennett, BA, PMP is a dynamic leader that creates results through strong communication, organizational and professional abilities. More than 25 years of progressively responsible positions with corporate, new business, and start up teams, means Shackerley-Bennett applies practical knowledge and leadership to manage risk and solve complex challenges.

Previously, Shannon was the Chief Operating Officer of a real estate development firm where she was responsible for the strategic direction and daily operation of a company overseeing $90M+ of commercial real estate holdings with over a million sq feet of build out potential.

May 2019 she was recognized and honored at the BisNow’s Bay Area Power Women event as one of 30 “dynamic women in commercial real estate for their outstanding achievements in the office, their industry, and our communities.” Most months Shannon delivers presentation material or is interviewed about her experiences and expertise in the real estate and land development sectors.

With 15+ years as an Owner and Property Manager of income producing properties, recent syndication experience, along with a long corporate career this executive is well positioned for structuring new business ventures and partnerships.

Shannon is the sole Owner of North Star Hotel Development, LLC that is a sister company to North Star Development. She is an Active Managing Member and serves as the Chief Executive Officer for both companies.

Elsa's head

Chief Financial Officer


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Elsa is the Founder and CEO of Sun Rise Development, LLC, a real estate firm that focuses on creating generational wealth for investors through real estate investments.  Elsa manages all aspects of Sun Rise Development’s portfolio, including Acquisition, Financial Management, and Investors Relation.


Sun Rise Development is also an operational arm to North Star Development. She is an Active Managing Member of the company and serves as the Chief Finance Officer responsible for the Deal Analysis and Financial Management. This land developer is currently involved with the entitlement of a Silicon Valley project forecasted to be valued at over $50m by 2023. 

Prior to establishing Sun Rise Development, Elsa enjoyed a corporate Finance career for almost two decades.  She has an Undergraduate Degree in Marketing and Master's Degree in Business Management. 

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Director, Entitlements


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Kelly Smith is the Director, Entitlements responsible for oversight of the Project Manager and providing advice throughout the permitting and approvals process with the City.


Her 14 year career at Pinn Bros Construction as a Land Entitlement Project Manager included responsibility for overseeing all projects in both their North Bay and South Bay divisions. With extensive experience during the Construction Documents phase of permitting this expert is proficient at efficiently securing tentative map approvals and preparing the white report for the California Department of Real Estate so that developers can close escrow.


Kelly is nearing the completion of her 80th land development project and was selected to join our Executive to lead North Star Development projects.

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Business Partner, Hotel Management

Amazing Hospitality Group is an Advisor to our team and they are prepared to step in to be the Operator for any of our initiatives requiring a full service hotel management company. 

They make a strong business partner given their commitment to integrity, honesty and a passion for quality and innovation. Their associates love human beings, are energetic and proud of where they work. When asked about their work environment they are quick to tell you that it enables them to grow personally, professionally and financially while creating positive memorable experiences for every guest. They work hard, have fun in the workplace, and as a result profit by living these ideals.

Amazing Hospitality Group offers a complete and comprehensive professional hotel management package tailored to the specific management needs of franchise and independent hotels that include boutique, limited, and full service properties. By fostering an environment of continuous improvement and operational efficiencies they create highly profitable hotels. The Management team consists of dedicated hotel professionals with proven track records in the areas of operations, finance, sales and marketing and human resources management.

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General Counsel

The Principal, Mr. Mitch Miller, has been retained to provide counsel given his vast experience with a wide range of sectors, including real estate and development, hospitality, construction, and information technology.  

He is an active advocate in community and trade organizations and serves on the Sustainable Business Institute’s board of directors. He also is former general counsel and director of the International Angels Investors, and founder and former treasurer of Community Housing Developers, Inc., a non-profit developing affordable housing for seniors, disabled individuals and others.

Mr. Miller has received an AV rating from his peers for preeminent legal abilities and excellent ethical practices. He is one of the country’s most widely published attorneys and sought after speakers on numerous hospitality related issues.


Chartered Professional Accountant

Mr. Tim Ulen has been retained to provide tax preparation and advice. He is a tax partner at Petrinovich Pugh & Company, LLP (PP&Co), a public accounting firm with offices in San Jose and Santa Cruz. He helps private business owners develop strategies to minimize taxes and accomplish their financial and non-financial goals. Tim serves clients in a wide range of industries and leads PP&Co’s Real Estate Practice Group because he specializes in working with real estate landlords, developers, and investors.


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